Coming Fall 2025!

Connectability: Mastering Relationship Building in Business, Sales, and Beyond, published by Fast Company Press.

Fred began writing his blog, È Solo un Trucco in 2020. Five years later, he has taken those reflections on life, sales, and the philosophical intersection between the two and turn them into Connectability: Mastering Relationship Building in Business, Sales, and Beyond, Fred’s debut book.

Drawing on his forty years of experience as a financial services professional with Goldman Sachs, his time spent running a working horse ranch in Southern California, raising five children and everything in between Fred shares wisdom and inspiration that encourages us all to find the humanity in everything we do.